The dream of global expansion has fundamentally shifted. That "low-cost, high-speed" playbook of the past decade has been replaced by one with a focus on the "high-resilience, high-compliance" reality. For small and medium-sized enterprises (SMEs), the barriers to entry are no longer limited to finding a distributor of a local salesperson; those barriers include navigating a fragmented geopolitical landscape and meeting rigorous new digital and ethical standards.
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